Our guests travelled back to the company’s beginnings in 1537 and were welcomed to the festivities by a large medieval fair in front of the grand festival tent. A host of artists, conjurers and vagrants joined in on the fun, playing pranks among the crowd and delighting onlookers. Among the many attractions, guests could watch artisans at work as they demonstrated their crafts to a fascinated audience.
In the tent’s foyer, the journey continued into the 1920s and ‘30s with its entertaining ambience reflecting the spirit of those times. In the festival tent with beautifully laid tables the guests were carried forward into the year 1975, in which the entrepreneur Max Aicher took over the Annahütte Company. Under his leadership, numerous rationalization and modernization measures were implemented during the past 37 years, actively supported both by Annahütte’s management and employees. It is the solidarity and commitment of each and every one to which Annahütte owes its present success.
With a variety of programmes tailored to target audiences, international show acts illustrated the highlights of our company history. A broad spectrum of modern and sophisticated variety acts creatively re-enacted significant events in our company history. Entertaining video recordings and, as a final highlight of our thrilling journey through time, a breathtaking laser show conjured up visions of the company’s future up to the year 2037 in which we will celebrate our 500th anniversary. The light depicted Annahütte’s future – continuous development over half a millennium of steel…
The events were a great success with all target groups. We succeeded in bridging the gap between the company’s century-old history and the modern and successful Annahütte of today.